| < previous | Index | next > |
John LaMacchia
The More Things Change, The More They Remain The Same
Archival Inkjet Print
13" x 17" (framed)
In this work titled, The More Things Change, The More They Remain The Same by John LaMacchia,
the artist forces the viewer to re-examine a familiar construct found in advertising.
Is the artist looking inward toward his own masculinity and corporeal vanity?
Or rather is the delivery of the piece itself an outwardly mock on consumer culture
that questions the use of media to prey on image, perception and human desire?
By using a vernacular that we understand, the images communicate an idea
that is just slightly hidden from view.
With a nod in deference to Nauman, Ruscha and even Prince,
the tenuous relationship of image-as-art and image-as-advertising
comes into play as we question the two as secret bedfellows.
