Marketing Strategies for Artists: Maximize Your Holiday Sales
End the year strong—create your irresistible holiday offer and attract more collectors this season.
The winter holiday season has always been the most powerful time of year for art sales—but only if you’re prepared. Are you ready to stand out, attract collectors, and turn this season into your most successful yet?
In this practical, hands-on workshop, acclaimed artist, curator, and art business coach Sergio Gomez will walk you through proven marketing strategies that hundreds of artists worldwide have used to end their year strong in sales. You’ll learn how to stay relevant and visible even when the market feels slow, using a mix of updated social media tactics, personal storytelling, and irresistible offers that draw people to your art.
This is not theory—it’s about building and testing. With Sergio’s guidance, you’ll create your own holiday marketing project, craft an effective campaign, develop a compelling story around your art, and shape an irresistible offer designed to bring in collectors, new leads, and repeat buyers. You’ll also gain feedback from fellow attendees to strengthen your approach before the season arrives.
Why Attend?
Position yourself for success during the most profitable time of year for art sales.
Learn Sergio’s proven marketing strategies tailored specifically for artists.
Create your own irresistible holiday offer that converts leads into collectors.
Build and grow your email list and social following with practical tactics.
Leave with a tested project plan, campaign outline, and story ready to launch.
Avoid last-minute stress by preparing now—before the holiday rush begins.
What You’ll Walk Away With
A strong project idea for your holiday sales campaign.
An effective marketing campaign designed for relevance and visibility.
A catchy story that connects buyers to your art.
A polished, irresistible offer ready to use this holiday season.
✨ Don’t wait until the holiday season is here—by then, it’s too late. Take action now and set yourself up for success.
Event Flow
Welcome & Introduction
Settle in with light refreshments, meet fellow artists, and get an overview of the workshop.
The Holiday Sales Advantage
Sergio shares why the holiday season is the most profitable time of year and what artists must do to prepare early.
Crafting Your Irresistible Offer
Learn step-by-step how to create an offer that attracts buyers, builds urgency, and connects with collectors.
Social Media & Storytelling Strategies
Discover updated social media tactics and the power of personal storytelling to stand out during the busy season.
Hands-On Campaign Building
Begin outlining your holiday project, story, and campaign steps with Sergio’s guidance.
Group Feedback & Refinement
Share your ideas, receive feedback, and refine your approach.
Closing
Wrap up with Sergio’s key takeaways and a clear action plan to launch your campaign before the holidays hit.
Your pass includes full workshop participation, expert instruction with Sergio Gomez, light refreshments, and a step-by-step framework to launch your holiday sales campaign.
Saturday, October 11, 2025
10:00 AM 12:00 PM
33 Contemporary Gallery (between Sephora & Parfit Indoor Golf), 4467 Lyons Road, Ste 102, Coconut Creek, FL
Event Details:
Saturday, October 11th from 10:00 am - 12:00 pm
33 Contemporary Gallery
Promenade Coconut Creek - between Sephora and Parfit Indoor Golf
4467 Lyons Road, Suite 102
Coconut Creek, FL 33073
ABOUT SERGIO GOMEZ…
Sergio Gomez, MFA
Sergio Gomez is a Chicago and Florida-based visual artist, gallery owner, curator, and author. He earned his MFA in Visual Arts from Northern Illinois University and has presented over 45 solo exhibitions across the United States, Mexico, Italy, Romania, and Austria. His artwork is represented in numerous private and public collections, and he has been featured in major institutions including the Museum of the City of Querétaro, the Museum of the City of Cuernavaca, the National Museum of Mexican Art in Chicago, and the Museo Internazionale Italia Arte in Turin.
Beyond his studio practice, Sergio serves as the Founder of 33 Contemporary Gallery and Curator and Director of Exhibitions at the Zhou B. Art Center in Chicago. He has curated more than 100 exhibitions in the U.S. and abroad, including projects for the Chicago Park District, ArtSpot Miami International Art Fair, and Expo Chicago. As Co- Founder of ArtNXTLevel®, host of the ArtNXTLevel® Podcast, Sergio Gomez-Art, Business & Marketing YouTube Channel, and Breakfast with Sergio, and co-author of Crush Self-Sabotage and Live Fully!, Sergio continues to inspire and equip artists worldwide with the tools to thrive creatively and professionally.
Some of his work are included in the Lunar Codex Project, a digitized collection of global contemporary art and cultural expressions on the surface of the Moon. Learn more about Sergio HERE.